Marketing & Branding
How to Navigate Media Interviews as a Business Owner
Practical strategies for entrepreneurs to prepare for, conduct, and follow up on interviews with journalists, ensuring accurate and positive coverage.
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Marketing & Branding
5 stories
- Marketing & Branding
A Lasting Café Is Built on Values, Not Just Good Coffee
Three years after a pandemic-era opening, two café owners explain how a clear sense of identity shapes daily service, community ties, and the ability to adapt without losing what makes them distinctive.
- Marketing & Branding
Building a Marketing Foundation for Coffee Shops: A Three-Tier Approach
A practical framework for coffee business owners to craft distinctive marketing by starting with brand essence, then messaging, and finally strategy.
- Marketing & Branding
Building a Visual Identity for Your Café Through Photography
First impressions often happen online, so it's worth learning how to take attractive, on-brand coffee photos—even with just a phone—to draw in customers and show off your shop's character.
- Marketing & Branding
Five Conversations That Reveal What Your Café Customers Really Value
With specialty coffee now widely available, the experience around your brand has become the real point of difference—and structured conversations with customers are how you find out what that experience is worth to them.
