[{"data":1,"prerenderedAt":747},["ShallowReactive",2],{"item:\u002Froasteries\u002Fjust-plain-please":3,"platform:site":229,"more:\u002Froasteries\u002Fjust-plain-please":681},{"id":4,"title":5,"aiRevisedAt":6,"authors":7,"body":12,"canonical":151,"category":152,"categorySlugs":163,"cid":164,"cover":165,"description":170,"extension":171,"featured":172,"language":173,"meta":174,"navigation":175,"noindex":172,"ogImage":176,"path":177,"publishedAt":178,"readingMinutes":179,"recipe":151,"related":180,"revisedAt":151,"seo":213,"seoDescription":170,"seoTitle":5,"sortKey":151,"sources":214,"stem":218,"tagSlugs":219,"tags":221,"translations":225,"type":226,"url":227,"__hash__":228},"platformItems\u002Fplatform\u002Fitems\u002F54176.md","Small-Batch Roasting with a Purpose","2026-10-20T11:21:11.000Z",[8],{"name":9,"slug":10,"role":11},"Toby Kelly","toby-kelly","author",{"type":13,"value":14,"toc":142},"minimark",[15,20,24,27,30,39,45,48,52,55,58,66,70,73,77,80,83,90,94,98,101,104,112,115,122,126,130,133,136,139],[16,17,19],"h2",{"id":18},"from-farm-chores-to-a-roasting-hobby","From Farm Chores to a Roasting Hobby",[21,22,23],"p",{},"Weston Showalter grew up on a Mennonite farm near Harrisonburg, Virginia, where coffee was a constant presence: a cup before heading to the barn, a pot his parents brewed each evening at bedtime, and coffee served at meals, especially when company came. Yet it was not a passion for coffee or a business itch that led him to roast his own beans. It was curiosity—the same curiosity that, as a boy, kept him in the woods for hours studying plants and turning his bedroom into what he describes as “a museum.” As an adult, that inquisitiveness, along with an interest in cultures, drew him to coffees from around the world.",[21,25,26],{},"The roasting began when a friend gave Weston a hot-air popcorn popper while he and his wife Heidi Showalter, who grew up Amish, were serving as missionaries in Belize. As they traveled through Central America, they met people who could supply green coffee, giving Weston the chance to combine the popper with his love of learning. At first he roasted only for himself, but eventually people at the mission church asked for coffee, and he roasted some to sell. “I roasted it all in this little hot air popcorn popper,” he said. “You could roast like a third of a cup at a time.”",[21,28,29],{},"Weston’s coffee involvement did not end with roasting. He met an elderly Belizean man who had grown coffee in his younger years, even though Belize’s low elevation makes it less than ideal for coffee farming. By then the man was bedfast, and his coffee trees were overgrown with weeds and vines. With the man’s permission, Weston cleared the brush and picked the coffee cherries as they ripened.",[21,31,32],{},[33,34],"img",{"alt":35,"height":36,"src":37,"width":38},"Baltic Coffee Company's packaging.",867,"\u002Fuploads\u002F89da395bb97d06bffd01.webp",1300,[21,40,41],{},[42,43,44],"em",{},"Baltic Coffee Company’s packaging.",[21,46,47],{},"Then the Showalters faced the tedious work of processing the berries by hand. Their Amish and Mennonite work ethic and perseverance came into play. After picking several grocery bags of cherries, they pulped the beans, soaked them overnight, and laid them out in the sun to dry. While Weston taught school in a nearby village during the day, Heidi watched the coffee beans. “Rain showers would come up real quick, and she would run out and bring the beans in so they wouldn’t get wet,” Weston says. After drying, the parchment had to be removed. Without processing equipment, they took it off one bean at a time. In the end, the Showalters had less than a quart of coffee beans, but “whole experience of how coffee is processed is just really, really unique, and I’m glad I got to experience that,” Weston says.",[16,49,51],{"id":50},"back-to-the-us-and-a-side-business-takes-root","Back to the U.S. and a Side Business Takes Root",[21,53,54],{},"As their missionary term in Belize drew to a close, the couple discussed roasting and selling coffee after returning to the United States. By early 2014 they had settled into a new home in Baltic, Ohio, near the area where Heidi grew up—home to the world’s largest Amish settlement. Weston took a full-time job as a public relations specialist at a nearby humanitarian organization, but the couple soon returned to the idea of roasting coffee on the side.",[21,56,57],{},"After researching, Showalter found that a commercial coffee roaster would be far beyond their budget. Instead he found a kit that modifies a gas grill, turning it into a coffee roaster with a rotisserie cage. “It works really, really well and has helped keep the startup costs way down,” Weston says. The setup can roast about five pounds of coffee at a time, but Showalter already wishes he could do more. Barely a year into the business they named Baltic Coffee Company, the Showalters are roasting and packaging about as much coffee as they can keep up with. Weston spends most Saturdays in his detached garage roasting beans and then packaging them in the basement. “One of the biggest things I try to push is that the coffee is fresh,” he says. “I sell it within two weeks of roasting, or at least that’s the goal. I try to roast just enough that my inventory keeps rolling.”",[21,59,60],{},[33,61],{"alt":62,"height":63,"src":64,"width":65},"Weston Showalter getting ready to roast at home.",500,"\u002Fuploads\u002F2a7dd162283f12c091ba.webp",365,[21,67,68],{},[42,69,62],{},[21,71,72],{},"In the tight-knit community where the Showalters live, people discover the coffee largely by word of mouth. A yard sign at the end of their driveway along a winding state road also invites people in for freshly roasted coffee. “People see the sign and are curious enough to stop in to buy coffee,” Weston says. “It’s been a fun way to get to know people in the neighborhood.” Weston also sends weekly e-mail blasts advertising his coffee to co-workers, family, and friends. While the vast majority of Baltic Coffee Company’s customers are Amish and Mennonites, some are English—the Amish term for anyone outside the faith. “There are a lot of differences between us and mainstream America,” Weston says. “But that’s one common thing—we drink coffee, majorly.”",[16,74,76],{"id":75},"coffee-as-a-social-anchor","Coffee as a Social Anchor",[21,78,79],{},"“Coffee is extremely important in the community,” says one Amish customer who prefers to remain anonymous, true to Amish values of modesty and privacy. “It’s a big social thing. You discuss things over a cup of coffee. If nothing else, you talk about the coffee.” It is not unusual to see Amish and Mennonites carrying Styrofoam cups of coffee at local auction barns or visiting the area’s coffee shops. Since the Amish do not use electricity in their homes, they most often brew coffee with a French press or a pour-over. This Amish farmer was happy to find someone local who roasts in small batches and experiments with various roasts. “The big companies blend all kinds of beans and roast them to death, and it all tastes the same all the time,” he says. “Weston rarely blends beans and uses no additives, ever. I like the pure taste of the coffee.”",[21,81,82],{},"Although most Amish and Mennonites still buy major coffee brands at the store because it is more economical, this farmer hopes more will see the value of buying from small roasters. “Most of my friends like coffee but aren’t used to fresh ground beans,” he says. “Everyone is enjoying the coffee when they come to our house.”",[21,84,85],{},[33,86],{"alt":87,"height":63,"src":88,"width":89},"Baltic Coffee Company is family-run.","\u002Fuploads\u002F574c82d5482a8165bbd1.webp",352,[21,91,92],{},[42,93,87],{},[16,95,97],{"id":96},"learning-by-doing-with-a-little-help","Learning by Doing, with a Little Help",[21,99,100],{},"Weston admits there is a “real learning curve” to roasting coffee, and he has ended up with batches not worth selling. “Thirty seconds in a roast can make the difference between a good batch and a bad batch. You have to be noticing smells and sounds.” Logging every batch has helped him achieve consistency. “Every coffee acts differently, and if you don’t record what you did, you can’t get to know that coffee as well.”",[21,102,103],{},"Roasting has come mostly through trial and error, but Weston also credits a roaster in Columbus for early encouragement and a wealth of information. The day he stopped by Stauf’s Coffee Roasters, in operation since 1988, owner Tom Griesemer was roasting coffee and “unloaded information on me,” Weston says. “He’s all about helping roasters get started. He doesn’t make you feel like it’s a science.”",[21,105,106,107,111],{},"When Griesemer told Weston the equipment he uses is probably the best he could have gotten for the price range he was looking at, it was the reassurance he needed to keep going. Griesemer also gave Weston samples of coffee similar to what he roasts at home so he could compare the two. “It encouraged me to help other people ",[108,109,110],"span",{},"who are starting out"," too,” Weston says.",[21,113,114],{},"He wants to give customers a taste from around the world, using beans from Africa, Asia, Central America, and South America; right now a Colombian and a Yirgacheffe are his customers’ favorites. He keeps most of his coffees at a medium roast, though like many drinkers in the Midwest, many of his customers want dark roasts. The project is still partly for his own drinking pleasure, and he can’t help but try several pounds of a new coffee every time he orders, just because “it’s fun to always be trying something new.”",[21,116,117],{},[33,118],{"alt":119,"height":63,"src":120,"width":121},"Weston with his roasted beans.","\u002Fuploads\u002Fc1c620cd89a4e81db8dd.webp",382,[21,123,124],{},[42,125,119],{},[16,127,129],{"id":128},"family-fairness-and-the-future","Family, Fairness, and the Future",[21,131,132],{},"Weston has no plans to become a big roaster, but true to his Mennonite heritage he wants his home business to be a place where he can one day work alongside his family and instill a strong work ethic in his children. “I’ll probably never have a big place with animals and stuff for my children to take care of and do, so this is something I envision the girls could do once they get older.” He hopes his two daughters, Nadia, five, and Anya, three, will one day help with packaging, assembling coffee gift baskets, or channeling their interests into another part of the business.",[21,134,135],{},"Weston also dreams of buying coffee more directly from farmers and has the contacts to make it happen. One Mennonite coffee importer in Honduras helps farmers raise the quality of their coffee so they can get consistently higher prices for their beans. A more direct connection would ensure that the farmers he buys from are making a fair wage, something important to Weston. It was also something he made sure of when he chose Theta Ridge Coffee as his source for green beans.",[21,137,138],{},"Some of Weston’s coffee goes to his hometown in Virginia. A steady supporter of her son’s new venture, his mother has ordered his coffee from the beginning of Baltic Coffee Company and introduced it in her community. “Now those people are calling me to order,” Weston says.",[21,140,141],{},"Although coffee roasting is a rather unusual business in the Amish and Mennonite community, interest is growing. “Specialty coffee is on the rise everywhere, and Amish and Mennonites do like quality things,” Weston says. 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