[{"data":1,"prerenderedAt":771},["ShallowReactive",2],{"item:\u002Fcoffee-events\u002Ffive-things-that-caught-our-eye-at-world-of-coffee-copenhagen":3,"platform:site":254,"more:\u002Fcoffee-events\u002Ffive-things-that-caught-our-eye-at-world-of-coffee-copenhagen":707},{"id":4,"title":5,"aiRevisedAt":6,"authors":7,"body":12,"canonical":178,"category":179,"categorySlugs":190,"cid":191,"cover":192,"description":198,"extension":199,"featured":200,"language":201,"meta":202,"navigation":203,"noindex":200,"ogImage":204,"path":205,"publishedAt":206,"readingMinutes":207,"recipe":178,"related":208,"revisedAt":178,"seo":240,"seoDescription":198,"seoTitle":5,"sortKey":178,"sources":241,"stem":245,"tagSlugs":246,"tags":247,"translations":250,"type":251,"url":252,"__hash__":253},"platformItems\u002Fplatform\u002Fitems\u002F53583.md","What Stood Out in Copenhagen: Rules, Ratings, and Room Beyond the Cup","2026-10-20T11:21:10.000Z",[8],{"name":9,"slug":10,"role":11},"Reese Ross","reese-ross","author",{"type":13,"value":14,"toc":174},"minimark",[15,19,22,30,33,38,41,44,47,53,56,60,63,66,71,77,82,85,88,92,95,98,101,107,111,114,117,121,124,130,134,137,140,144,147,153,157,160,163,166,169],[16,17,18],"p",{},"Copenhagen welcomed the 2024 edition of World of Coffee, a global trade exhibition that brought together exhibitors from many countries, celebrated design achievement, and saw four new world champions crowned in contests including World Latte Art and World Coffee in Good Spirits.",[16,20,21],{},"The event ran June 27–29 at the Bella Center, following the 2024 Specialty Coffee Expo held in Chicago that April. In its wake, many described it as the largest and most wide-ranging Specialty Coffee Association gathering to date.",[16,23,24],{},[25,26],"img",{"alt":5,"height":27,"src":28,"width":29},1024,"\u002Fuploads\u002F2faef2e975b67457c66d.webp",683,[16,31,32],{},"With more than 350 exhibitors and dozens of educational sessions, the Copenhagen show made for a lively experience. Below are a few observations from our caffeine-powered wanderings.",[34,35,37],"h4",{"id":36},"appetites-that-went-beyond-coffee","Appetites that went beyond coffee",[16,39,40],{},"The opening day fell on a Thursday that was unusually warm for June, topping out near 27° C (80.6° F)—a level at which Danish authorities generally issue a heat advisory. So after a morning of brewed coffee, the BUNN stand drew plenty of attention: it ran a slushie machine pouring strawberry and pineapple drinks whose bright red and yellow contents looked like an oasis.",[16,42,43],{},"Another welcome sight was the free tap water stations spaced regularly around the Bella Center, which invited visitors to “Do as the Danes” and stay cool with tap water.",[16,45,46],{},"It is widely acknowledged that extreme weather patterns, a consequence of climate change, pose a threat to coffee’s future.",[16,48,49],{},[25,50],{"alt":5,"height":27,"src":51,"width":52},"\u002Fuploads\u002F498ad83ffa051c527987.webp",768,[16,54,55],{},"Water is also central to how coffee is grown, processed, and consumed, so the tap water stations prompted attendees to consider water as a finite resource—one that many people still cannot access safely or fairly—and it underlined the reason everyone had gathered: BWT, a water purification company, served as the event’s host sponsor.",[34,57,59],{"id":58},"producers-gained-a-stronger-presence","Producers gained a stronger presence",[16,61,62],{},"Trade shows in coffee have tended to spotlight value creation in countries usually associated with drinking coffee rather than in producing nations, but that is thankfully starting to shift.",[16,64,65],{},"“I enjoyed the presence of producers from Africa, Asia, and Latin America, represented by national stakeholders and private companies,” said Dagmawi I.E., director of programs for Grounds for Health and CEO of Eshi Safaris LLC. “It was interesting to see multiple booths by Kenyan stakeholders and the EthioLatin Community of Practice from Colombia, Ethiopia, and Honduras.”",[16,67,68],{},[25,69],{"alt":5,"height":52,"src":70,"width":27},"\u002Fuploads\u002Fb2467509b4090810f2d3.webp",[16,72,73],{},[25,74],{"alt":75,"height":52,"src":76,"width":27},"Café de Honduras booth; Uganda Coffee booth. Photo by Chloé Skye Weiser","\u002Fuploads\u002Ffc19e842e2093ff57551.webp",[16,78,79],{},[80,81,75],"em",{},[16,83,84],{},"At the show, stands run by coffee producers and country representatives filled an entire wing of the main hall. Just steps into the hall, we met representatives from Papua New Guinea who had come off a red-eye flight and were taken aback by the sunny weather—they had packed raincoats for forecast storms (the rain arrived fashionably late, on day two).",[16,86,87],{},"At the Guatemala stand, Huehuetenango coffee farmer Jaime Alfredo Quiñónez Camposeco stood proudly beside an urn holding his coffee, ready to pour a cup for passersby and negotiate green coffee sales.",[34,89,91],{"id":90},"heavy-attention-on-upcoming-anti-deforestation-legislation","Heavy attention on upcoming anti-deforestation legislation",[16,93,94],{},"The European Union Regulation on Deforestation-free Products (EUDR), which takes full effect at the end of 2024, was a central topic of discussion. The EUDR requires EU companies importing commodities such as coffee to demonstrate the goods were not grown on deforested land. 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The venue itself did not escape our notice: Copenhagen is regarded as one of the world’s “greenest” cities, with infrastructure and urban planning centered on sustainability. Many attendees took public transit straight to the Bella Center.",[34,118,120],{"id":119},"the-scas-new-coffee-value-assessment-made-its-debut","The SCA’s new Coffee Value Assessment made its debut",[16,122,123],{},"Visitors looking for a break from the busy main hall could rest in the SCA’s community space, which was lined with educational posters about the Coffee Value Assessment. The SCA set out to redefine its earlier evaluation system, released in 2004, which until now had not reflected modern shifts in how coffee’s quality and characteristics are perceived and valued.",[16,125,126],{},[25,127],{"alt":128,"height":27,"src":129,"width":52},"Visitors relaxing in the SCA community space next to a poster explaining the Coffee Value Assessment.","\u002Fuploads\u002Fea9b99bd704877b3ef83.webp",[16,131,132],{},[80,133,128],{},[16,135,136],{},"Officially adopted in 2024, the CVA stems from the SCA’s work with industry stakeholders, coffee researchers, and scientists to update the cupping and coffee evaluation system into a “new holistic value discovery tool [that] offers a complete, transparent, ‘high resolution’ picture of a coffee, recognizing all the things we might love (and value) about a coffee,” as one poster put it.",[16,138,139],{},"Early responses from the coffee community seemed positive. “This is the best attempt I’ve seen to make coffee quality more equitable, something that’s growing in importance as we see varieties and species coming in and out of vogue,” says Miranda Caldwell, founder of The Coffee MBA. “There needs to be action behind the ideas we all have around what an equitable future looks like. 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