[{"data":1,"prerenderedAt":663},["ShallowReactive",2],{"item:\u002Fcafe-profiles\u002Fcafetano-coffee-roasters-proves-how-a-producer-owned-model-can-thrive":3,"platform:site":195,"more:\u002Fcafe-profiles\u002Fcafetano-coffee-roasters-proves-how-a-producer-owned-model-can-thrive":600},{"id":4,"title":5,"aiRevisedAt":6,"authors":7,"body":12,"canonical":120,"category":121,"categorySlugs":132,"cid":133,"cover":134,"description":140,"extension":141,"featured":142,"language":143,"meta":144,"navigation":145,"noindex":142,"ogImage":146,"path":147,"publishedAt":148,"readingMinutes":149,"recipe":120,"related":150,"revisedAt":120,"seo":183,"seoDescription":140,"seoTitle":5,"sortKey":120,"sources":184,"stem":188,"tagSlugs":189,"tags":190,"translations":191,"type":192,"url":193,"__hash__":194},"platformItems\u002Fplatform\u002Fitems\u002F53356.md","A Honduran Family Farm’s Retail Leap Brings Growers into the Value Chain","2026-11-04T17:10:49.000Z",[8],{"name":9,"slug":10,"role":11},"Alex Turner","alex-turner","author",{"type":13,"value":14,"toc":112},"minimark",[15,19,22,25,30,33,41,44,47,50,53,56,60,63,69,72,75,78,81,84,88,91,97,100,103,106,109],[16,17,18],"p",{},"Coffee may be everywhere, but the path from seed to cup is anything but simple. The supply chain is tangled and often opaque, and farmers can get lost in the process—with real financial consequences for the people who grow the crop. In 2015, the global coffee industry generated $200 billion, yet exporting countries kept only $19.2 billion. In other words, the nations and people who grow coffee retain just 10% of the value it creates.",[16,20,21],{},"Some cafés are responding by adopting a more vertically integrated approach, which can foster deeper ties with farmers and distribute coffee’s value more fairly.",[16,23,24],{},"A family-run coffee farm in Honduras took that idea a step further: rather than risk being sidelined, they entered the U.S. retail market themselves. 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In 2015, he opened the first of what would become five Cafetano Coffee locations in Honduras.",[16,45,46],{},"As the family brand expanded, they began exporting beans to countries such as Japan, Australia, and Norway. Then a Pennsylvania businessman came across a Cafetano location in Tegucigalpa, Honduras—and the business took a new direction.",[16,48,49],{},"Carl Allison saw potential in Cafetano right away and wanted to bring the model back to western Pennsylvania. He first imagined opening in Pittsburgh’s Strip District, a neighborhood once filled with warehouses next to downtown. Today the Strip District is home to gourmet shops, grocers, and restaurants. 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Offerings include La Guara, a gesha varietal named after Honduras’s national bird, with notes of bergamot and mandarin orange. Their vertical supply chain helps maintain consistency across cafés both in the U.S. and abroad.",[16,64,65],{},[36,66],{"alt":5,"height":40,"src":67,"width":68},"\u002Fuploads\u002Ffcfcfa91a7d6e1bba7a0.webp",1000,[16,70,71],{},"Cafetano is not alone in putting farmers at the center through a vertically integrated business model. In 2012, Café Integral opened its first location in New York City, describing its approach as one that “stems from the grower’s perspective and ushers the coffee through from shrub husbandry to perfect brew,” according to its website.",[16,73,74],{},"Beyond New York, Integral has expanded to Washington, D.C., and Los Angeles, showing customers that quality involves more than the bean itself. In a recent interview with Vinepair, Café Integral founder Cesar Vega noted that the coffee industry affects over 400,000 families in Nicaragua, and his idea is “to take as much as I can find a home for [it]. What we always wanted to do is put the producer first, pay them great prices, that’s how you create sustainability…as much as we can, we try to buy every last bean that the producer makes.”",[16,76,77],{},"Putting the producer first is also central to Devocion, which has operated since 2006. Its New York City locations work directly with Colombian growers, and beans go from plant to cup within 45 days. The company says its practices aim to be “excellent for our customers, a fair price for our producers, and the protection of our coffee landscape,” according to its website.",[16,79,80],{},"Cuculiza’s Pittsburgh café follows a similar path. The coffee served in both Pittsburgh and Honduras comes from arabica beans grown on the family farm, sometimes supplemented with beans from neighboring farms. According to Cuculiza, “every coffee variety is cupped at our Cafetano Las Minitas [location in Honduras] and held to a quality standard before being purchased and sold.” Those supplemental beans let Cuculiza buy directly from local producers so value stays within local families. He noted that without their contracts, the beans could go to international coffee companies that may offer less and weaken the market.",[16,82,83],{},"“Coffee farming is a small, close community,” says Cuculiza. “We go straight to the source to ensure the money is going back to the people growing the product we are all consuming.”",[26,85,87],{"id":86},"cultural-icons","Cultural Icons",[16,89,90],{},"When opening the Pittsburgh Cafetano, Cuculiza was determined to highlight Honduran culture. 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The café offers coffees brewed on a wide range of devices, from AeroPress to French press, Chemex to Japanese-style pour-over methods. “About 15% of our customers buy filtered methods like the Chemex, v60, [and] Aeropress,” says Cuculiza.",[16,107,108],{},"For Allison and Cuculiza, bringing Cafetano to the U.S. market has been highly successful. Looking ahead, they hope to expand and see the Pittsburgh Strip District location as their “flagship store,” Cuculiza says, with plans to “open other cafes in the area or think bigger.”",[16,110,111],{},"Cafetano juggles a lot: it works to bring more value to coffee farmers in Honduras while showcasing the beauty of Honduran coffee at home and abroad. 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