[{"data":1,"prerenderedAt":756},["ShallowReactive",2],{"item:\u002Fcafe-profiles\u002Fbarflow-breakdown-proud-mary-coffee":3,"platform:site":238,"more:\u002Fcafe-profiles\u002Fbarflow-breakdown-proud-mary-coffee":692},{"id":4,"title":5,"aiRevisedAt":6,"authors":7,"body":12,"canonical":163,"category":164,"categorySlugs":175,"cid":176,"cover":177,"description":182,"extension":183,"featured":184,"language":185,"meta":186,"navigation":187,"noindex":184,"ogImage":188,"path":189,"publishedAt":190,"readingMinutes":191,"recipe":163,"related":192,"revisedAt":163,"seo":225,"seoDescription":182,"seoTitle":5,"sortKey":163,"sources":226,"stem":230,"tagSlugs":231,"tags":232,"translations":234,"type":235,"url":236,"__hash__":237},"platformItems\u002Fplatform\u002Fitems\u002F53418.md","Inside Proud Mary's Inventive Second Austin Cafe: Custom Gear, Australian Brekkie, and a 96-Inch Freezer","2026-10-20T11:21:10.000Z",[8],{"name":9,"slug":10,"role":11},"Reese Ross","reese-ross","author",{"type":13,"value":14,"toc":156},"minimark",[15,19,22,25,30,33,36,39,47,50,53,56,59,63,66,69,72,78,81,84,88,91,97,144,151],[16,17,18],"p",{},"Proud Mary Coffee has never been content to follow the standard playbook. When owner Nolan Hirte brought the Australian roastery to the United States in 2017, it was a considerable leap—one that fit his willingness to gamble on new ideas.",[16,20,21],{},"That adventurous streak is on full display at the company's second Austin, Texas cafe, which has a claim to being its most ambitious project to date. Nearly every piece of equipment was built or modified to order, the kind of setup that delights hardware obsessives. Pandemic-related delays pushed the buildout back more than once, but the doors finally opened in September 2022.",[16,23,24],{},"We went behind the scenes to see how this forward-leaning cafe operates day to day.",[26,27,29],"h2",{"id":28},"craftsmanship-you-can-touch","Craftsmanship You Can Touch",[16,31,32],{},"Blink and you might walk right past it. The building sits on a busy South Austin street with no signage facing outward. What identifies it instead is the architecture: stone walls, an angled roofline, and tall glass windows. Head around to the back and you'll find a door fitted with a portafilter handle that Hirte made by hand.",[16,34,35],{},"\"Nolan's a very tactical guy. It's about the touch and feel, the arts and crafts,\" says Jak Ryan, Proud Mary's global coffee lead, who manages the coffee program across every location—service standards, quality control, and staff training included. \"Everything has intention.\"",[16,37,38],{},"Hirte's handiwork shows up throughout the space, down to the wooden tap handles and the big communal tables. Michael Hsu Architecture designed the building, which in earlier incarnations housed an upscale New American restaurant and a fried chicken restaurant. 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